Leads

Where new clients come from

Which sources are paying off, and the marketing, social and event plans that bring in the next ones.

Lead sources

Weighted commission by source

Source	Clients	Hot leads	Closed	Pipeline value	Weighted commission

Twice a year, Mar + SepMailers: Willow Park, Lake Bonavista, Oakridge
Long-tenure bungalow owners from the Realtor Farm lists. Market snapshot postcard plus a “what’s my home worth” offer.
MonthlyCommunity market report
One-page sold and active numbers per farm community, by email and door drop.
Every listingOpen house program
Weekend open houses with neighbour invites the Thursday before. Sign-in sheet feeds the hot-lead list.
QuarterlyPast-client referral touch
Home anniversary cards, a quarterly check-in call, and a thank-you gift for every referral.
OngoingGoogle Business Profile + reviews
Ask every closed client for a review; post listings and market updates to the profile weekly.

July, Stampede weekStampede pancake breakfast
Community breakfast in a farm community park. Branded tent, sign-up for the market report.
DecemberClient appreciation party
Past clients bring a friend. The biggest single referral night of the year.
Spring + fallFirst-time buyer seminar
With a mortgage broker and a lawyer. Evening session, recorded for social.
OctoberHalloween hot chocolate station
Set up on a busy trick-or-treat street in Lake Bonavista or Willow Park.
MayCommunity garage sale sponsor
Supply signs and a map for a farm community’s sale weekend.
IdeaDownsizer workshop
For the long-tenure bungalow owners in the farm: what selling, moving and the next home look like.